Friday April 11, 2008

EETimes/TechOnline Editors to Lead Discussions on Green Tech Trends and the Consumer Impact of Faster Design Cycles at ESC Silicon Valley Next Week

SAN FRANCISCO, April 11 /PRNewswire/ -- TechInsights today announced industry expert editorial panels at 2008 Embedded Systems Conference (ESC) Silicon Valley focusing on the consumer impact of faster design cycles and the ways embedded design are helping the environment. The conference will be held April 14 - 18, 2008 at the McEnery Convention Center in San Jose.

Continuing ESC Silicon Valley's tradition of bringing together the embedded community to learn, collaborate and innovate, these conference panels give attendees and reporters an opportunity to engage with industry experts and learn about the challenges and ways in which are meeting industry demands.

The panels include:

Here Today, Gone Tomorrow? The battle between faster design cycles, consumer behavior & loyalty

This panel will look at what hardware and software tools, techniques and strategies designers can use meet the real-world pressures of rapidly closing time-to-market windows and ever-more-demanding, yet fickle, users.

• Tuesday, April 15 from 1:00pm to 2:30pm

ESC Theater - San Jose Convention Center (on show floor)

• Moderated by Patrick Mannion, Editor-in-Chief of TechOnline. Before joining TechOnline, Mannion was Editor of EE Times.


• Panelists include:
  • Robert Day, VP of Marketing for LynuxWorks, an embedded RTOS company. Heavily involved in embedded software design for 20 years, Day most recently was elected to the Eclipse Board of Directors.
  • David Carey, President of Austin-based UBM company Portelligent, which produces tear down reports and related industry research on wireless, mobile and personal electronics
  • Jason Short, Director of Interaction Design for Smart Design, a company that blends design research, industrial design, and interaction design to create integrated products that engage people emotionally as well as functionally.
  • John Graff is Vice President of Marketing and Customer Operations at National Instruments where he focuses on educating engineers and scientists on the cost and time savings of computer-based measurement and automation.

Green Tech: How Embedded Design and Software Could be the Key to Saving the Planet

As the embedded community has matured, "going green" has taken on a very different meaning than simply cutting back on industrial wastes or changing a supply chain. This fundamental change in how this shift is occurring is at the heart of this conversation

• Wednesday, April 16 10:00am to 11:30am


• Marriott - Almaden Room (3rd Floor)


• Moderated by Mark Lapedus, Semiconductor Editor for EE Times, who has also written for electronic News, Electronic Buyers' News and Semiconductor Business News (SBN).


• Panelists include:
  • Dean Klein, Vice President of Memory System Development for Micron where he has held several leadership positions including Executive Vice President of Product Development and Chief Technical Officer.
  • Hubie Notohamiprodjo, General Manager for Industrial Control & Power Management, Marvell, an industry leader in storage, communication and consumer storage solutions.
  • Joe Jensen, General Manager of the Embedded Computing Division, Intel Corporation. He is responsible for the embedded business of Intel in the segments of retail, medical, gaming and board vendors. Jensen started with Intel in 1984 in engineering and has worked in all aspects of the semiconductor business from product design, through manufacturing and to marketing.

Commentary:

Richard Nass of TechInsights , “We've developed these panels with the hope of igniting greater conversation, interest, and understanding surrounding these topics, which both have a great impact on the embedded systems industry and its growth."