Japan Handset Vendor Marketshare by Operator: Q2 2024

Explore our report on Japan’s handset market, showing an 11% annual growth in Q2 2024 with Apple leading through major operators and insights from Rakuten Mobile's market entry.

Japan handset shipments increased solidly by 11% annually in Q2 2024. Apple captured top positions through three major local operators except Rakuten Mobile. Our extensive report has tracked the major handset vendors' marketshare by quarter at all major operators in Japan, including NTT Docomo, Softbank and KDDI from Q1 2012, and we started to track Rakuten Mobile, a new MNO launching the services since Q2 2020.

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