Narrative: Global Smartwatch Vendor Share Q3 2024

Global smartwatch shipments were roughly flat (-0.1%) in Q3 2024, after returning to growth (+3.8%) in Q2 2023, and prior to that falling for six consecutive quarters. The smartwatch space is beginning to mature, and consumers are reigning in discretionary spending causing a lengthening replacement cycle amid macroeconomic weakness and geopolitical uncertainty. During Q3 Garmin, Huawei, and Google posted strong growth, which was offset by declines from Apple and Samsung. Our report tracks regional smartwatch shipments and market share for leading vendors by quarter from 2013 to Q3 2024. It can be used by device makers, component suppliers, operators, developers, content suppliers and others to determine the size and growth rate of the global smartwatch market.