Narrative: VALUE SHARE: Global Smartphone Revenue, ASP and Profit by Vendor by Price Tier: Q4 2024
Explore the latest trends in the global smartphone industry, with growth in shipments and revenue, but a decline in ASPs, and insights into the top vendors’ market share.
Global smartphone industry wholesale revenue grew 0.8% YoY at US$ 119.9 billion, thanks to the growth of smartphone shipments which increased 2.6% YoY at 325.3 million units. However, smartphone wholesale ASP declined 1.8% YoY at US$369 in Q4 2024. Apple maintained leadership but slightly lost revenue share annually. Samsung followed with the declined revenue share from last year too. Xiaomi ranked the third place, followed by Huawei and vivo. OPPO (OnePlus), Honor, Lenovo-Motorola, Transsion, and Google are on the top ten list. This is the second quarter in a row Google pushed into top ten list by revenue share, largely driven by the greater mix of higher-priced Pixel 9 series.
