Unlike a conventional cigarette, the iQOS is an electronic device with circuitry that enables it to collect user information. A teardown analysis shows this could give the tobacco giant remarkable insight into people's smoking habits. Philip Morris says it only uses the data to fix malfunctions.
Inside the Future of Wearables | Teardown Insights & Market Trends eBook
Discover what's powering next-gen wearables. Get teardown insights, sensor trends, and strategic analysis in our free TechInsights eBook—built for tech leaders.
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Stay informed on the latest shifts in semiconductor policy, AI, packaging, and market dynamics in the June 2025 Chip Observer, featuring insights on Qualcomm, OpenAI, Huawei, and more.