Case Study
How a Leading Wireless Audio Developer Used TechInsights to Streamline Procurement, Drive Innovation, and Gain a Competitive Edge
As a leading developer of wireless audio solutions, it is imperative that this organization continues to innovate its consumer electronics products and make the best possible investment decisions. It is also important that they are able to negotiate effectively with their foundry partners to ensure they are making the most advantageous agreements with them.
The Challenge
Given the fast-paced nature of innovation in the consumer electronics market, the organization faced significant pressure to enhance the performance of its current products while also introducing unique features in its future offerings to retain its market leadership. To achieve this, the company needed comprehensive data on competitors’ design wins and market projections for the next few years. Additionally, protecting its intellectual property, including a substantial portfolio of patents was crucial. The organization also encountered challenges in managing the procurement process and constructing a compelling case for expenditures.
The Solution
TechInsights’ Semiconductor Manufacturing Economics, Executive Insights, and Consumer Electronics products provided a comprehensive solution to address the challenges faced by the organization. The costing models from Semiconductor Manufacturing Economics gave the company transparency into the internal costs of their foundry partners, enhancing their ability to negotiate more effectively. In addition, TechInsights’ Consumer Electronics’ product teardown analysis, combined with insights from Executive Insights, enabled the organization to benchmark their products and future innovations against competitors, this combination also offered valuable market forecasts, allowing the company to make more informed investment decisions and strengthen its competitive position.
The Results
By leveraging TechInsights products, the organization streamlined its procurement processes, significantly enhancing decision-making efficiency. Even a 1% savings on procurement costs has the potential to boost the company’s revenue by $1.5 million.
TechInsights’ competitive and market data provided a solid foundation for more informed strategic decisions. This enabled the company to refine its product development roadmaps and make more strategic investments in new product lines, ultimately leading to increased revenue and a maintained position as leader in the consumer electronics market.
This case study outlines how TechInsights analysis can also help your company.
Working closely with our customers we provide a detailed breakdown of analysis related to their specific requirements ensuring we are a trusted partner in their continued focus on quality and execution.
Enter your email to register to the TechInsights Platform and access analyses, daily content updates, and more.
