How TechInsights’ Memory Analysis Accelerated Market Entry and Strengthened Business Cases for a Fabless NVM Innovator

The Challenge

This organization is working to establish itself in the embedded and emerging markets with its high-performance embedded Non-Volatile Memory (NVM) solution, which features their proprietary technology. To succeed, they must build a compelling case to persuade their IDM and Foundry customers to adopt this new technology. A significant challenge is that if their customers choose to integrate this technology, they will need to develop a new option that incorporates the organization’s materials and NVM intellectual property. Therefore, the organization must present a convincing business case in order to effectively persuade their customers to partner with them in commercializing this innovative solution.

The Solution

To address the challenge of creating a compelling business case, the organization utilized TechInsights’ DRAM and embedded and emerging process flow analysis from our Memory offering to obtain fact-based data on processes, process flow content, and cost modeling. This data provided a clear understanding of the costs associated with integrating their products into their customers’ technologies. With these insights, the organization was able to identify the most suitable customer technologies to target, leading to more focused and productive discussions with potential partners.

The Results

By leveraging TechInsights’ data, the organization can effectively monetize their products and pinpoint non-cost-effective or weak business cases, allowing them to concentrate on lower-risk strategies. Without TechInsights’ Memory cost modeling and process flow analysis, the business would be forced to conduct their own analyses, leading to less precise, ballpark results that could hinder decision making. TechInsights’ Memory will significantly reduce risk by providing fact-based information that positions the company’s business case to commercialize their innovative solution and helps strengthen partnerships with IDM and foundry customers.