Using TechInsights Advanced Packaging to Distinguish Product Offerings from Competitors

The Challenge

The customer’s marketing department was tasked with promoting the benefits of Advanced Packaging solutions, which are key differentiators and enablers of the customer’s products.

To effectively position Advanced Packaging technologies, the marketing team needed to craft messaging that simplified the technical description of these technologies and clearly define the solutions provided so that it resonated with a variety of target markets. Developing this content is critical for building customer value and must satisfy the inquiries of both technical decision-makers, who require detailed product specifications, and leadership teams who prioritize bottom-line business metrics such as ROI, time-to-market expediency and cost reductions.

Additional factors needed were the competitive landscape and the customer’s major competitor alluding to the development of a new product that utilizes an original Advanced Packaging variant. The organization’s marketing team was required to adapt to the competitor’s updated positioning by enhancing their strategic messaging to take advantage of potential changes in market dynamics. This campaign needed to generate actionable results, but a lack of deep insights into market demands, industry technologies and technology roadmaps, the customer’s marketing team has had difficulty establishing sustainable engagement.

How TechInsights Can Help

To address the customer’s needs, TechInsights provided the customer’s marketing team with critical insights into semiconductor solutions via our Advanced Packaging product that has enabled them to draft targeted and compelling messaging. Supported by detailed insights on market trends and end market consumption projections, this messaging has the power to frame Advanced Packaging-enabled solutions as purpose-built for high-demand markets.

Data supplied by TechInsights also allowed the customer to anticipate market shifts and monitor adjustments in market dynamics. Real-time market intelligence and tracking of technology trends were instrumental in establishing the customer’s proactive approach towards campaigning and message development.

The Results

TechInsights’ data-rich content, delivered in the form of white papers, case studies, and webinars, enabled the customer to demonstrate thought leadership in Advanced Packaging. These resources were crucial to the customer’s engagement and lead-generation efforts, as well as acquiring insights into competitor strategies surrounding Advanced Packaging initiatives.

The customer gained the ability to align their campaign strategies with high-demand global markets and flexibility to adjust positioning tactics in response to evolving trends in consumer purchasing behavior. The customer, an IDM with strong market positioning in semiconductor manufacturing specializing in memory solutions and advanced logic chips, relied on TechInsights’ data to enhance industry knowledge and communicate technical concepts effectively to OEMs and technology providers.

Moving forward, the customer will be able to sustain current business deals and negotiate terms of future partnerships focused on consumer electronics, automotive, and data center applications.