Using TechInsights Advanced Packaging for Market Planning

The Challenge

The organization sought support to understand the timing and landscape for advanced packaging tool requirements and to develop a detailed comprehension of various interconnect schemes and process flows. They aimed to accurately calculate the Serviceable Addressable Market (SAM) for inspection tools, focusing on specific layers and wafer starts. Additionally, they needed to validate the accuracy of information received from customers and other sources. Addressing gaps in their technical understanding such as image sensors and other advanced packaging technologies was also a priority. Despite having some high-level information from customers, internal forecasts, and other market research, the business recognized the need for more granular and technically detailed insights to effectively support their business planning and strategy development.

The Solution

TechInsights’ Advanced Packaging delivered critical support to the organization across several key areas. Our technology road mapping and market sizing services helped the business align the technology landscape with a commercialization timeline, including a thorough understanding of various Chip-on-Wafer-on-Substrate (CoWoS) schemes and their process flows. Through detailed process flow analysis, TechInsights enabled the organization to break down unit shipments by specific process steps, providing valuable insights into inspection needs across different market segments. Our market validation analysis ensured the accuracy of technical assessments and market sizing, while our strategic planning services offered a comprehensive view of process flows and interconnect schemes. This allowed the organization to develop a scorecard for key players and formulate targeted strategies to expand in various inspection areas, ultimately optimizing their engagement in the advanced packaging market.

The Results

TechInsights Advanced Packaging allowed the company to measure success, benchmark against competitors, and adapt to market developments. This approach not only increased their revenue potential by hundreds of millions annually but also mitigated the risk of misinvestments. Furthermore, the company leveraged our analysis to effectively communicate its plans and achievements to investors, leading to the potential of millions of dollars in increased market capitalization for its owners and investors.