Roger Lanctot

Within TechInsights Global Automotive Practice, Director of Automotive Connected Mobility, Roger Lanctot is best known as the what’s-next guy in connected car technology and safety. He is a strong proponent of the semiconductors role in changing the automotive industry for the better. Like a bloodhound tracking a scent, Roger enjoys chasing down the newest technologies, regulations, and hidden competitors lurking around the corner.

In his day-to-day, Roger is responsible for guiding TechInsights research into emerging mobility markets encompassing ride hailing, car sharing, micro-mobility, mobility-as-a-service, and vehicle subscriptions. Roger has a unique appreciation for semiconductors; recognizing that semiconductors are part of everyday life, a part of everything we do and see—though we may not always see them. His work combines primary and secondary research into user experiences, adoption rates, regulatory issues, and business models.

Roger brings with him over 25-years history in market research, consulting, and journalism in the electronics industry. He has a high-level of proficiency in customer service, routinely identifying new research services to help existing clients while establishing thought leadership in a variety of market sectors. As recognition for his efforts, Roger was chosen to be a member of the TU-Automotive Hall of Fame.