Tracker: Global Wearables Vendor Market Share: 2024 Q2

The race for the top wearables spot continues as Apple, Huawei, and Samsung battle it out. Global wearables shipments declined by 2.7% in Q2 2024, marking the seventh consecutive quarter of declines amid continued macroeconomic weakness and geopolitical uncertainty, causing a lengthening replacement cycle and limiting consumer spending. Smartwatches returned to growth after six quarters of declines, though declines in fitness bands, feature watches, and VR more than offset the smartwatch growth. Smartglasses and hearables also grew albeit from a low base. Our report tracks global wearable shipments and market share by hardware vendor by quarter. Total wearables, for this report, include smartwatches, fitness bands, smartglasses, virtual reality headsets, feature watches, biometric hearables, jewelry/apparel/shoes, and others. Our report can be used by stakeholders to determine the size and growth trends of the global wearables market.