Smart TV Vendor and OS Market Share: Q4 2024 by Country
Track the rebound of the global smart TV market, with shipments up 6.7% in Q4 2024. Get insights on top brands, OS leaders, and regional trends in this comprehensive report.
Smart TV shipments grew 6.7 % year-on-year in the fourth quarter of 2024, reaching over 63.3 million units. As anticipated, the global smart TV market is returning to growth this year after three years of weak performance related to the cost-of-living crisis, macroeconomic uncertainties, and growing geopolitical tensions. Samsung remains the leading smart TV vendor with a 16.9% shipment share ahead of TCL (13.9%), Hisense (12.8%), and LG (11.1%). Android/Google TV is the leading smart TV OS, accounting for over 24% of global shipments, ahead of Tizen (16.9%), WebOS (11.8%), and Roku (9%). The report provides quarterly shipment and installed base vendor and model shares for Smart TVs globally and in six regions and 30 countries. It is a valuable tool for all stakeholders who want to track the Connected TV Device footprint of the world's major Consumer Electronics brands.
