Leverage TechInsights’ Power product to uncover new market opportunities and establish your products as technologically superior

The Challenge

Marketing professionals at fabless semiconductor companies face the critical challenge of delivering the right products to the right markets at the right time. This essential work is particularly difficult in competitive markets like power semiconductor devices, including SiC, GaN, and PMICs. With multiple key players offering similar technologies, it’s essential to position their products distinctly, especially in industries such as automotive, industrial, and data centers. Achieving this requires deep market insights and a compelling value proposition. Marketers must ensure that customers fully understand the benefits of their solutions and recognize the long-term advantages they provide over competitors. Additionally, they must navigate the complexities of unpredictable supply chain timelines and fluctuating demand, all while coordinating product launched and marketing campaigns with manufacturing availability.

The Solution

TechInsights’ Power product dives deep into the latest technological advancements and market shifts in the SiC, GaN, and PMIC sectors. Gain crucial insights into cutting-edge developments in power devices that you can incorporate into your marketing messaging and clearly communicate how your products outperform competitors in key applications, such as device structure and material metrics.

Leverage our detailed market models, which provide insights into power semiconductor market share and demand forecasts. This data enables marketers to effectively manage campaigns, align product launches with peak demand periods, and adjust strategies during market slowdowns.

In addition, TechInsights’ global trends reports on power semiconductors keep you informed about market events, emerging technologies, and competitive analysis, allowing you to identify and capitalize on new market opportunities.

The Results

TechInsights’ Power offering equips you with the analysis you need to identify new market opportunities and position your products as technologically superior. This approach leads to increased market share and faster product adoption by your target customers. Our accurate market forecasts empower marketers to launch products at the optimal times – during periods of supply surplus and high demand – maximizing marketing efficiency, revenue potential, and your organization’s credibility.

You’ll also be able to refine your customer targeting, ensuring you capture new revenue streams and make the most of your business resources. With TechInsights’ Power product, you can focus on high-growth areas establishing your company as a leader in emerging markets such as electric vehicles and industrial automation.