Global Smartwatch OS Market Share by Region: Q4 2023
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Global smartwatch shipments declined for the fifth consecutive quarter during Q4 2023, after Q4 2022 marked the first year-over-year (YoY) decline since 2016 as the smartwatch space begins to mature and consumers reign in discretionary spending causing a lengthening replacement cycle amid macroeconomic weakness. Wear OS was boosted by the Pixel Watch, as well as Samsung's Galaxy Watch 6, solidifying Google's second OS share position behind Apple's Watch OS. Our report tracks global smartwatch shipments and share for leading operating systems by quarter from Q1 2013 to Q4 2023. It can be used by device makers, component suppliers, operators, developers, content suppliers, and other stakeholders to determine the size and growth rate of the global smartwatch market.
