Audi, BMW, Tesla Owners Show Highest Streaming Video Interest Among Premium Brands
Discover which vehicle brands lead the growing demand for in-car video streaming, and learn how automakers are navigating the challenges of monetizing this trend in major global markets.
Our latest analysis reveals which vehicle brand owners show the highest interest in in-car video streaming across major markets like the US, China, and Western Europe. Among premium brands, these owners are most willing to pay for a subscription service, especially in the US and Europe.
This growing demand for in-car video streaming is driving the need for more powerful infotainment processors, with many brands already upgrading their systems to enhance performance, indicating a trend that other automakers may follow.
However, automakers are advised to be cautious when attempting to monetize streaming services directly. The success of such features depends on a clear value proposition, as seen with Audi and BMW’s earlier attempts to charge for traditionally built-in features like seat heaters, which were met with consumer backlash.
As the EV market continues to grow, so does the interest in in-car streaming, particularly for entertainment during charging sessions. Major brands are increasingly integrating streaming capabilities, with new players like Sony’s RIDEVU expected to enter the market soon.
Discover which brands are driving the future of in-car video streaming and how your business can stay ahead.
