2025 Mobile Outlook Report
How Generative AI Will Revolutionize the Mobile Market in 2025
In 2025, the mobile device market is set to transform with generative AI, promising to reignite consumer demand. With Google and Apple introducing AI-driven hardware and services, this shift will impact both the silicon ecosystem and the overall market.
Five expectations for the Mobile Market in 2025
Generative Mobile AI Transforms User Experience
The Google’s Pixel 9 and Apple’s iPhone 16 will integrate AI to improve user interactions. Rising hardware costs could challenge upgrade cycles, with significant sales impact expected by 2026.
Advanced Silicon Powers Mobile AI Features
Silicon advancements from Qualcomm and MediaTek enable AI in Android devices, while Apple increases iPhone DRAM for AI capabilities. These upgrades may lead to higher production costs.
Market Polarization: Challenges and Opportunities
Entry-level smartphones are gaining traction, impacting mid-tier sales. Manufacturers must adapt to declining average selling prices while premium tablets continue to grow.
Huawei’s Resilience in a Fragmented Market
Huawei solidifies its position in China with the Mate 60 Pro, but geopolitical tensions may affect its long-term success in an isolated market.
Blurring Lines Between Smartphones and Tablets
Foldable devices are anticipated, but delays are expected for Apple. Samsung focuses on foldable smartphones while tablets increasingly adopt productivity features.
The 2025 Mobile Outlook Report: Your Essential Guide for Navigating the Rapidly Evolving Mobile Market.
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