Analysis: Apple Leads the Global Smartphone Market in Q4 2024
Analyze Apple's market growth in Q4 2024, highlighting key influences that drove sales and regional differences.
Apple iPhone shipments grew 4% YoY to reach 74.7 million units and 23% market share topping the global smartphone market in Q4 2024. Most major regions and markets in Q4 2024 posted annual growth, largely driven by the aggressive price discounts for iPhone 15 and old legacy iPhone models in emerging markets, as well as the healthy sales of newly launched iPhone 16 series in developed markets. This quarter also embarked impressive iPhone shipments in developed markets of Western Europe, and Japan. Instead, China problem maintained. Had there been no ban on the iPhone 16 series in Indonesia, the Apple performance would have been better.
