Analysis: Q4 2024: Honor’s Smartphone ASP Declined Four Consecutive Quarters
Honor's smartphone shipments grew 7% YoY in Q4 2024 to 17.6M units. Overseas gains offset China’s decline, but lower ASP led to a drop in wholesale revenue.
Honor’s worldwide smartphone shipments restarted growing in Q4 2024, up 7% year-over-year (YoY) to 17.6 million units. Overseas expansion offset the loss in the Chinese market. However, despite the launches of Magic 7 and Honor 300 series, due to a greater mix of mid-tier X series, Honor’s smartphone wholesale revenue declined YoY due to a lower smartphone wholesale ASP this quarter.
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