Analysis: Transsion's Smartphone Shipments Continued to Decline in Q4 2024
Transsion reclaimed fourth place in the global smartphone market in Q4 2024 despite a 6% YoY shipment decline, facing challenges from rising costs, competition, and market slowdowns.
Transsion climbed back to fourth position in the global smartphone market in Q4 2024, after falling to sixth place in the previous quarter, despite its growth stalling in the second half of 2024. The company's three brands—Tecno, Itel, and Infinix—posted a combined 6% YoY shipment decline, underperforming the total market's 3% YoY growth. Before Q3 2024, the combined Transsion brands had enjoyed five consecutive quarters of growth. The Chinese vendor faces significant challenges across its major markets: weakening demand in emerging markets, Qualcomm patent dispute impact, a more restrictive Russian business environment, rising component costs, and intensified competition from Samsung and other Chinese brands. The latter two factors, in particular, hurt the vendor's profit margin in Q4 2024.
