Insight: Alexa+ Gives Amazon's Echo Products an AI Boost
Discover Amazon's latest AI initiative, Alexa+, and its potential to transform the smart speaker and smart home market. Explore its features and what it means for the future of AI-driven smart living.
Next-generation Alexa, called Alexa+, took center stage at Amazon's Devices and Services event, which TechInsights attended on February 26, 2025, in New York. Unlike previous Amazon Devices and Services events, no new hardware products were announced. Amazon made AI and the transformative impact of generative AI on its businesses and products, particularly on Alexa, its focus. Alexa+ significantly improves Alexa's conversational capabilities, is personalized, and helps users get tasks done more seamlessly. Amazon will begin to roll Alexa+ out in preview mode in the United States toward the end of March 2025, with plans to expand to more markets later this year. This report details Alexa+ and assesses its impact on the smart speaker and smart display markets, and, more broadly, the smart home.
