Insight: Apple records highest-ever iPhone revenue in Q4 2025

 

  2 Min Read     February 3, 2026

 
 

Apple outpaces the market in Q4 2025 as iPhone shipments and record revenue surge, Pro models lead, and Apple overtakes Samsung globally.

Insight: Apple records highest-ever iPhone revenue in Q4 2025

Apple's total global iPhone shipments grew by a strong 12% annually in Q4 2025, outperforming the global smartphone market, which grew just 3% YoY. Revenue growth was even higher at 23% YoY, reaching iPhone’s highest-ever quarterly revenue. The iPhone 17 Pro Max and iPhone 17 Pro were the clear revenue anchors, with the iPhone 17 Pro Max variants alone accounting for multiple top revenue positions in the final quarter of 2025. In the global smartphone market, Apple surpassed Samsung in both the quarter and the whole year.

 

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