Narrative: China Smartphone Vendor and OS Market Share: Q4 2025

Q4 2025 China Smartphone Vendor and OS Market Share shows 0.3% decline in YoY smartphone shipments.

China smartphone shipments declined year-over-year (YoY) by 0.3% in the final quarter. In the full year of 2025, the market expanded 1.0% YoY, moderating from the previous year amid stagnant income and depressed job and real estate markets, despite government subsidies for consumer electronics. Apple regained the lead in Q4 based on the competitive iPhone 17 series. In 2025, Huawei surpassed vivo to take the first spot. Huawei, vivo, Apple, OPPO, Xiaomi, and Honor remained the top six, capturing over 90% of the market share in China.