Narrative: Global Fitness Band Vendor Value Share by Price-Tier Q3 2024

Global fitness band industry revenues slowed their decline in Q3 2024, falling just 20% YoY after an average YoY decline of 32% each quarter for the past 3 years. This marks the eighteenth consecutive quarter of declines in fitness band revenue. Wholesale average selling prices (ASPs) rose in Q3 due to shrinking volumes in the entry price tier as demand for the once-dominant Xiaomi Mi Band line wanes. Consumers are trending toward more fully featured wrist-based devices like smartwatches and feature watches over fitness bands. Leading fitness band vendors include Fitbit, Garmin, Honor, Huawei, and Xiaomi. This report tracks quarterly global fitness band shipments, wholesale pricing, PRICE-TIERS, and revenues for all major vendors from 2016 to 2024.