Narrative: Global Wearables Vendor Value Share Q3 2024
Get the latest insights on global wearable revenues, market trends, and vendor performance in Q3 2024. Explore shifts in consumer demand, ASPs, and competitive positioning.
Global wearable revenues fell by 3% in Q3 2024 as continued steep fitness band declines, as well as modest declines for smartwatches, feature watches, hearables, and VR, drove the downtick. Macroeconomic weakness and geopolitical uncertainty continue to stifle consumer spending, causing a lengthening replacement cycle. ASPs remain elevated due to persisting inflation and product mix trending away from lower-priced fitness bands and toward higher-priced smartwatches. Apple dominates the market by value, with revenue share well ahead of competitors. Our report tracks total global wearable revenue, ASP, shipments, and market share by hardware vendor by quarter. It can be used by device makers, component suppliers, operators, software developers, content suppliers, and other stakeholders to determine the size of the global total wearables market.
