Narrative: India Smartphone Vendor and OS Market Share Q4 2025 – Growth stagnates post the festive quarter, challenges ahead.

2 Min Read February 3, 2026

India smartphone demand cools post‑festive Q4 as Vivo leads, Apple enters top five, and 2026 growth pivots to value between chip and price pressure.

India Smartphone market nearly stagnates in Q4 2025, post the festive season. Vivo tops the market both in the last quarter and in the year of 2025. Apple makes significant gains in the India market and enters the top five rankings in the quarter. In 2026, Chipset procurement challenges and price hikes are likely to bring stem volume-led growth and tilt to a value-based one.

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