Narrative: VALUE SHARE: Global Smartphone Revenue, ASP and Profit by Vendor by Price Tier: Q3 2024
Explore Q3 2024 global smartphone industry trends, with a 4.5% YoY revenue growth to US$99.1 billion. Apple leads, followed by Samsung, Xiaomi, OPPO, and vivo, while Google enters the top ten. Analyze smartphone shipments, ASP growth, and revenue share shifts.
Global smartphone industry wholesale revenue grew 4.5% YoY at US$ 99.1 billion, thanks to both smartphone shipments which increased 3.8% YoY at 307.7 million units, and smartphone wholesale ASP which grew 0.6% YoY at US$322 in Q3 2024. Apple maintained leadership and slightly gained revenue share annually. Samsung followed with the declined revenue share from last year. Xiaomi ranked the third place, followed by OPPO (OnePlus). Both have gained revenue share annually. vivo ranked the fifth place and slightly gained value share from Q3 2023. Huawei fell out of top five list and ranked the sixth place largely due to the soft performance in China. Honor, Lenovo-Motorola, Transsion, and Google are on the top ten list. This is the first quarter Google pushed into top ten list by revenue share, largely driven by the newly launched Pixel 9 series.
