Q2 2024: Transsion: Facing an Uphill Journey Ahead
Explore Transsion’s Q2 2024 performance: slipping to 5th in the global smartphone market with a 3% YoY growth rate. Discover how economic uncertainties affected ASP and the challenges ahead.
In Q2 2024, Transsion slipped to 5th position in the global smartphone market. The vendor’s three in-house brands - Tecno, itel, and Infinix – collectively delivered a modest 3% YoY growth rate, underperforming the market’s 8% YoY increase. While Transsion’s feature phone business maintained solid volume growth, its ASP declined due to the reduced purchasing power in emerging markets amid economic uncertainties. This quarter marks a pause in Transsion’s remarkable growth trajectory over the past year. Looking ahead, the vendor faces significant challenges.
