Tracker: VALUE SHARE: Global Smartwatch Revenue and ASP by OS by Price Tier: 2024 Q3

Global smartwatch revenues were flat YoY during Q3 2024, as ASPs and shipments both leveled out and were also flat YoY. Apple's Watch OS still leads the pack, while Wear OS regained the second revenue share position this quarter, boosted by the Samsung Galaxy Watch line as well as the Google Pixel Watch line. Huawei's HarmonyOS fell to third position during the quarter. Apple's watchOS, Google's Wear OS, Huawei's HarmonyOS, Garmin's Connect IQ, Fitbit's Fitbit OS, and others continue to battle it out for the top OS spot. Being met with limited success in ultra high-end smartwatches, vendors are focused on the sub-US$500 (wholesale) segment. This report provides quarterly global smartwatch revenues, prices, and tiers for all major operating systems from 2016 to 2024.