Tracker: Global Fitness Band Vendor Market Share by Region: 2024 Q3
Explore the decline in global fitness band shipments in Q3 2024, with Huawei leading and Xiaomi’s Mi Band line facing reduced demand. Track volume and share by vendor and region in this detailed report.
Global Fitness Band shipments declined by 22% YoY during Q3 2024, after similar drops in Q1 and Q2, and prior to that posting three consecutive quarters of over 40% declines. Huawei remains the market leader by volume for the second consecutive quarter, prior to which Xiaomi dominated the top spot for 6+ years. Slumping demand for the formerly market leading Xiaomi Mi Band line as well as a market exit from Samsung, in addition to macroeconomic weakness, geopolitical uncertainty, and persistent albeit slowing inflation stifling consumer discretionary spending contributed to the downtick. Consumers are trending away from fitness bands and toward smart and feature watches. Our report tracks global fitness band volume and share by hardware vendor by quarter by region.
