Narrative: North America Smartphone Vendor & OS Market Share by Country: Q1 2025

North American smartphone shipments were flat in Q1 2025, with Canada up and the USA slightly down. Explore full vendor data and trends in the full report.

North American smartphone shipments were flat, on an annualized basis, in Q1 2025. Canadian shipments improved, while the USA showed marginally negative growth. Apple captured the top spot in North American smartphone shipments while Samsung leads in Android smartphone shipments. In our extensive report, TechInsights provides quarterly smartphone shipments for the USA and Canada by the top vendors, from 2007 to Q1 2025.