Narrative: Global Fitness Band Vendor Value Share by Price-Tier Q3 2025

Fitness band revenues extend a rare rebound in Q3 as volumes rise, ASPs soften, and dominance splits between entry and premium leaders.

Global fitness band industry revenues grew by 5% in Q3 2025, after rising 3% in Q2 2025, falling 12% in Q1 2025, stabilizing to a 1% decline in Q4 2024, and before that dropping steeply for nearly 4 years. This marks the second consecutive quarter of global fitness band industry revenue growth after twenty quarters of declines, with volumes rising for the past three quarters. The worldwide fitness band market is currently dominated by Xiaomi and Huawei at the low end and by Garmin and Fitbit at the high end. Wholesale average selling prices (ASPs) declined again in Q3 due to resurging volumes in the entry price tier as demand for the once-dominant Xiaomi Mi Band line rebounds. This report tracks quarterly global fitness band shipments, wholesale pricing, PRICE-TIERS, and revenues for all major vendors from 2016 to 2025.