Narrative: Tablet Forecast 2017–2031 – Rising Costs Redefine the Tablet Market’s Winners

Tablet market enters a tougher phase as replacement demand weakens and memory costs rise, reshaping competition, strategy, and profitability.

2025 marks the end of one cycle and the beginning of the next. As the post-COVID refresh cycle ends, the global tablet market is entering a tougher phase marked by weaker replacement demand and rising memory costs. This report examines how these pressures are transforming competition, product strategy, and profitability across the tablet value chain, exploring the forces that will reshape the market landscape as the decade ends. This companion report highlights qualitative insights into the quantitative data found in the recently updated Forecast: Tablet by Market Segments and 88 Countries data visualization. This data can be filtered to customize data views and output to fit bespoke needs, shared directly with colleagues, and downloaded in Excel and CSV formats.