Tracker: Global Smartwatch OS Market Share by Region: 2024 Q2
Discover the latest trends in global smartwatch shipments, with a 3.8% growth in Q2 2023 and Wear OS’s strengthened position from new Google, Samsung, Xiaomi, and OPPO models, as our report delves into market shifts and operating system shares from Q1 2013 to Q2 2024.
Global smartwatch shipments returned to growth (+3.8%) in Q2 2023, after falling for six consecutive quarters. The smartwatch space is beginning to mature, and consumers are reigning in discretionary spending causing a lengthening replacement cycle amid macroeconomic weakness and geopolitical uncertainty. Wear OS was boosted by the Pixel Watch, by Samsung's Galaxy Watch 6, and by Xiaomi and OPPO embracing the operating system in recent models, further solidifying Google's second OS share position behind Apple's Watch OS. Our report tracks global smartwatch shipments and share for leading operating systems by quarter from Q1 2013 to Q2 2024.
