Tracker: Global Fitness Band Vendor Market Share by Region: 2024 Q2

Global Fitness Band shipments declined by 21% YoY during Q1 2024, after a similar drop in Q1, and prior to that posting three consecutive quarters of over 40% declines. After 6+ years as market leader by volume, Xiaomi has ceded the top spot to Huawei during the quarter. Slumping demand for the formerly market leading Xiaomi Mi Band line as well as a market exit from Samsung, in addition to macroeconomic weakness, geopolitical uncertainty, and persistent albeit slowing inflation stifling consumer discretionary spending contributed to the downtick. Consumers are trending away from fitness bands and toward smart and feature watches. Our report tracks global fitness band volume and share by hardware vendor by quarter by region. It can be used by stakeholders to determine the size of the fitness band market worldwide.