2025 PC/Laptop Outlook Report

2025's Game-Changing Trends in the PC and Laptop Markets

The PC and laptop markets are set to experience a transformative shift in 2025, driven by major trends that promise to reshape the industry. As legacy systems reach the end of their lifecycle and AI integration becomes more prevalent, consumers and businesses alike will be eager to upgrade. Intel’s ongoing challenges and the end of Windows 10 support add urgency to this transition. Below are the expectations that will define the year ahead and set the stage for a new era in personal computing.

Five expectations for the PC/Laptop Market in 2025

Windows 10 End of Support Will Drive Major PC Refresh

With Windows 10 support ending in late 2025, expect a significant upgrade wave, particularly among commercial users, leading to double-digit growth despite mobile competition.

AI PCs: Driving Prices, Not Expanding Market Size

AI-enabled PCs will make up 44% of notebook shipments in 2025, temporarily boosting average selling prices but not significantly expanding total addressable market growth.

x86 vs. Arm: Intensifying Competition in the PC Market

The competition between x86 and Arm architectures will heat up with Qualcomm's Snapdragon X Elite, as new entrants like MediaTek and Nvidia disrupt the landscape.

Intel Strengthens Commitment to x86 PCs in 2025

Intel will focus on the x86 market with its Core Ultra Series 2 CPUs, aiming to innovate amid rising competition from AMD and Qualcomm.

China’s PC Market Recovery: Opportunities Amid Risks

China’s PC market is poised for recovery in late 2025, coinciding with Windows 10 support's end, but faces risks from geopolitical tensions and economic instability.