Narrative: Global Smartphone Vendor and OS Share by Region: Q1 2025

Global smartphone shipments grew 1% YoY in Q1 2025, but ASPs softened. Explore the full market share breakdown and trends in the complete report.

Global smartphone shipments grew 1% YoY to 297 million units in Q1 2025. Smartphone wholesale revenue remained flat annually at US$100 billion, indicating a soft smartphone wholesale ASP, which went down 1% YoY at US$337. Samsung topped the global smartphone market with 20% market share. Apple ranked in second place with 18% market share. Xiaomi, OPPO (OnePlus), and vivo make up the rest of the top-five list, followed by Transsion, Honor, Huawei, Lenovo-Motorola, and Realme.