Narrative: Game Consoles Market Share Q4 2025 – Nintendo Adds Growth to the Category when Microsoft and Sony Decline

Q4 2025 global shipments exceeded 17.5 million units, up 8% from same quarter last year. The launch of the Nintendo Switch 2 was the key driver in an 18.3% YoY rise in global shipments.

The game console market rebounded in 2025, growing by 18.3% year over year to reach over 42.5 million units by the end of the year. This strong recovery was entirely driven by the highly successful launch of Nintendo Switch 2, which exceeded all expectations, shipping nearly 17.2 million units since its release in May 2025. Meanwhile, after a series of price hikes, shipments of Sony's and Microsoft's current-generation game consoles continued to decline in 2025 as the market faces significant headwinds into 2026.