Q1 2024 Google: Geographical Expansion and New Product Line-up Expected
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Google Pixel smartphone shipments grew by 35.3% YoY in Q1 2024, reaching 2.3 million units. Consequently, Google outperformed the broader smartphone market, which saw YoY growth of only 9.7%. Google was able to increase sales in each active region despite broader industry shipments declining in both North America and Western Europe. Although the US remained the biggest market by volume, Japan was the biggest source of YoY growth. More broadly, Google has now entered two key markets in Central & Eastern Europe as part of a strategic push into the region.
