Tracker: Global Smartwatch Vendor Market Share by Region: 2024 Q2
Explore the latest trends in global smartwatch shipments, with a 3.8% growth in Q2 2023 after six quarters of decline.
Global smartwatch shipments returned to growth (+3.8%) in Q2 2023, after falling for six consecutive quarters. The smartwatch space is beginning to mature, and consumers are reigning in discretionary spending causing a lengthening replacement cycle amid macroeconomic weakness and geopolitical uncertainty. During Q2 Garmin, Huawei, and Google posted strong growth, while Apple stabilized, and Fitbit and Samsung saw declining volumes. Our report tracks regional smartwatch shipments and market share for leading vendors by quarter from 2013 to Q2 2024. It can be used by device makers, component suppliers, operators, developers, content suppliers and others to determine the size and growth rate of the global smartwatch market.
