UK Handset Vendor Marketshare by Operator: Q2 2024
Discover key insights on UK handset shipments, with 4.9 million units in Q2 2024. Apple leads the market, followed by Samsung and Xiaomi, while Oppo loses momentum. Explore quarterly market share trends from 2009 to 2024.
We estimate 4.9 million handsets were shipped in the UK in Q2 2024, increasing by 2% YoY. Apple maintained its position as the number one handset vendor across all four major UK operators during the quarter, largely boosted by the strong demand of the iPhone 14 / 15 series. Samsung trailed Apple across four major UK operators during the quarter. While Xiaomi defended number three position in the UK market, Oppo continued to lose momentum. This report tracks quarterly handset vendor market share at the four major UK operators -- EE, Vodafone, O2 and Three -- from Q1 2009 to Q2 2024.
