Narrative: Japan Handset Vendor Market Share by Operator Q3 2024

Explore Japan's handset market trends in Q3 2024, with Apple leading across major operators and market data tracked since 2012.

Japan handset shipments increased significantly by 16% annually in Q3 2024. Apple captured top positions through all four major local operators including Rakuten Mobile. Our extensive report has tracked the major handset vendors' marketshare by quarter at all major operators in Japan, including NTT Docomo, Softbank and KDDI from Q1 2012, and we started to track Rakuten Mobile, a new MNO launching the services since Q2 2020.

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