Global Smartphone Shipments Forecast by Vendor by Region by Quarter
Explore TechInsights' updated 2024 global smartphone shipment forecast, reflecting better-than-expected Q3 results. Learn how regional trends impact shipments and why Samsung will lead in 2024, but Apple is poised to surpass it in 2025.
TechInsights slightly tweaked up 2024 global smartphone shipment forecast number in this version, to factor the better-than-expected Q3 2024 actual results driven by Xiaomi, OPPO, vivo and Lenovo-Motorola. For Q4 2024, the latest forecast broadly remained without major updates. However, for 2025, we have lowered the forecast number. The improved outlook in both Asia Pacific and Central & Latin America cannot offset the downward adjustments for the rest regions. We expect global smartphone shipments will grow 5% and 1% respectively in 2024 and 2025 respectively. Samsung shall continue leading the market in 2024 but would be surpassed by Apple for the first time in 2025. This report forecasts global smartphone shipments by region by quarter for 38 of the world's largest vendors from 2015 to 2025. Global handset and feature phone shipment by vendor by quarter forecast data are included in the report too. The report is a valuable tool for component makers, software developers, operators and other stakeholders to support their planning activities.