Using TechInsight’s memory market intelligence to avoid production delays and cost overruns and increase competitive positioning in the market

The Challenge

The customer’s device team was preparing for a major product launch scheduled about a year in advance, confident there would be no significant challenges with pricing or component availability. However, after receiving a memory market briefing from TechInsights, the business became highly concerned about its sourcing strategy. TechInsights’ forecast highlighted potential issues around both pricing and product availability, presenting a possible risk to the product launch timeline. This raised alarms for the business, which had not anticipated such challenges and needed to reassess their approach to component sourcing well ahead of time.

The Solution

TechInsights memory market intelligence provided critical support in two key areas:

• Early identification of Sourcing Issues: TechInsights help the organization proactively identify potential sourcing issues months before they would have become actual problems. The insights provided through our data-driven projections highlighted risks related to pricing volatility and component availability, allowing the business to adjust their sourcing strategy well in advance.
• Sourcing Strategy and Risk Hedging Framework: With TechInsights’ market intelligence, the organization was equipped with a clear framework for hedging its sourcing risks. This included identifying key memory components and understanding their projected pricing trajectories. TechInsights delivered insights into the memory market dynamics, offering guidance on where to source these components and how to effectively manage pricing fluctuations, mitigating the potential financial impact.

The Results

As a result of TechInsights’ early insights and strategic guidance, the business was able to proceed with its product launch on schedule without facing critical shortages or significant price increases for the necessary components. The device team was able to adapt its sourcing strategy to secure the needed memory components at favorable prices, reducing the risk of supply chain disruptions and maintaining the launch timeline. This proactive approach helped the organization avoid potential production delays or cost overruns, ensuring a smoother launch and a more competitive position in the market.