Case Study
Using TechInsights Power Offering to Inform Internal Stakeholder decision making and Company Strategy
A leading provider of microcontroller, analog, and flash-IP solutions that specializes in designing and manufacturing a wide range of semiconductor products worked with TechInsights to support their need in informing product strategy related to wide band gap devices. With a broad range of industries served including automotive, aerospace, consumer electronics, and more, this business must ensure their solutions maintain a competitive edge and meet diverse technological needs.
The Challenge
The organization faced several key challenges. For product marketing, detailed competitive information was required to develop compelling marketing messages that highlight why their SiC products surpass those of competitors. In terms of product development, these teams needed insights on market needs, competitor features, and feasibility to help define the features for next-generation products. Additionally, the SiC fabrication group was required to gain an understanding of competitors’ fabrication processes to identify state-of-the-art techniques and areas for improvement in their SiC fabrication process, which had a direct impact on device performance and feature capabilities.
The Solution
TechInsights’ Power offering provided the organization with the latest updates on SiC and GaN devices, keeping stakeholders informed about new innovations and emerging trends. With our comprehensive analysis of competitors’ SiC and GaN products, the organization was able to benchmark their offerings and pinpoint areas for improvement or differentiation. TechInsights’ Power in-depth information on semiconductor fabrication processes also allowed the business to understand competitors’ techniques and strategies in this area. This insight helped the organization assess cost and performance differences and learn how their competitors were addressing specific design challenges, leading to enhanced yields, reduced costs and improved performance.
The Results
TechInsights Power product helped this organization enable the development of differentiated products and messaging that stands out in the market, attracting more customers. With our market data, they were able to align product development with customer needs, leading to increased sales and revenue growth. In the power semiconductor market, just one percentage point of market share is currently worth over $500 million and TechInsights analysis is an invaluable tool to help the customer compete and win additional market share. Finally, the business optimized fabrication processes, reducing production costs and improving efficiency.
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