Tablet Market Soars in Q2 2024: Apple, Samsung, and Lenovo Lead the Charge

The global tablet market surged 14% in Q2 2024, with Apple, Samsung, and Lenovo leading the growth. Discover key trends and market insights in our latest report.

The global tablet market surged by 14% year-on-year in Q2 2024, marking a strong recovery. Apple led the growth, boosting its market share to 38% with the release of the M4-based iPad Pro and M2-based iPad Air. This pent-up demand was further fueled by Apple's new on-device AI feature, "Apple Intelligence," which debuted at WWDC 2024.

Samsung and Lenovo also posted impressive gains, with Samsung entering high growth territory and Lenovo continuing its strong performance. Xiaomi more than doubled its shipments, particularly in China and international markets, highlighting its growing influence.

As the market continues to rebound, these key players are well-positioned to drive sustained growth.

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