Automotive Video Series

Exploring How User Interfaces Shape In-Vehicle User Experiences

TechInsights is releasing a new video segment each week covering a different hot topic within the world of the in-vehicle user interface experience.

Driving Innovation

With user experience (UX) becoming the key car buying factor, this series takes an in-depth look at the diverse types of user interfaces that define how consumers experience the vehicle today, and how they will in the future.

TechInsights’ leading automotive and UX analysts, Claudia Krehl and Chirag Upadhyay will first consider how drivers perceive some key user interfaces such as the touchscreen, steering wheel, and gear shifter. They’ll then take a step back and consider the interaction continuum and explore what types of in-cabin user interfaces are currently on the market, discussing the benefits and drawbacks of each. Next, Claudia and Chirag will consider the range of tasks end users carry out in their vehicles and introduce an approach to matching user interfaces to these tasks that enables the design of safe, intuitive, and enjoyable user experiences. Finally, TechInsights analysts will discuss how innovative technologies such as augmented reality and Artificial Intelligence (AI) will impact the UX in cars as the industry moves forward.

Part 1

Physical User Interfaces in Cars

During the segment, we will focus on some of the key physical user interfaces in the car and look at what experiences they create.

Part 2

Non-Physical User Interfaces in Cars

During this segment, we will focus some of the key non physical user interfaces in the car and look at what experiences they create.

Part 3

Classifying User Interfaces: Pros and Cons

We will take a step back to introduce the interaction continuum, through which we will understand what types of in-cabin user interfaces are available and discuss their benefits and drawbacks.

Part 4

Optimizing User Interfaces in the Driving Environment

We will consider the types of tasks carried out in a driving environment and introduce an approach to matching user interfaces to these tasks that enables the design of safe, intuitive, and enjoyable user experiences.

Part 5

HMI & UX Trends

During this segment, we will discuss how new technologies such as augmented reality and AI might impact the in-cabin user experience in the future.

About the Presenters

Claudia Krehl

As Senior Research Analyst within the automotive practice, Claudia Krehl is responsible for leading the In-Vehicle UX Research service, delivering insights on emerging use cases, consumer priorities, and experience optimisation for in-vehicle connectivity and autonomous and electric vehicles.

Claudia has over 15 years of experience in UX and human factors and has successfully led projects in both established and start-up automotive companies. Prior to joining TechInsights in January 2023, Claudia worked at Jaguar Land Rover, ARRIVAL and OLA Electric. Claudia holds a PhD in Human Factors and an MSc in Management of Information Technology both from Nottingham University in the UK. She is also a member of the Certified Institute for Human Factors and Ergonomics.

Chirag Upadhyay

Chirag Upadhyay is responsible for delivering in-depth user experience analysis and insights on emerging use cases, consumer priorities, and experience optimization for clients in the automotive industry.

Chirag previously served as an industry analyst focusing on consumer products and providing clients with strategic insight into the key issues relating to connected devices markets (involved in tracking and forecasting the global consumer electronics market). Chirag also has extensive experience as a UX researcher, primarily researching consumer behavior and UX across the mobile device, connected home and automotive sectors.

Chirag holds a first-class BSc (Hons) Degree in Digital Animation and Production from the University of Greenwich, UK as well as a diploma in business management.